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Brand Guidelines

Brand Guidelines

Logo Usage

The Ocotillo Early Learning Center Coyote logo is a protected brand mark and a key element of our school’s visual identity. Maintaining the integrity of this logo is essential to preserving the tradition, pride, professionalism, and recognition associated with Ocotillo Early Learning Center and the Sunnyside Unified School District.

Unauthorized, altered, or distorted versions of the Coyote logo, including the mascot, must not be used under any circumstances. These include, but are not limited to:

  • Modifying the logo’s proportions, colors, or typography
  • Adding outlines, effects, gradients or colors
  • Replacing or redrawing the Coyote illustration
  • Combining the logo with other graphics, mascots, or text treatments
  • Using clip-art, internet-sourced, or AI-generated “Coyotes”
  • Recreating the logo from scratch or tracing it from low-resolution images

All versions of the logo must come directly from the official Ocotillo Early Learning Center Brand Guide provided by the SUSD Communications Department. Any logo or graphic not included in that kit is considered non-compliant and strictly prohibited.

To request approved files or confirm proper usage, contact the SUSD Communications Department before publishing or producing any materials featuring the Ocotillo Early Learning Center Coyote brand.

For questions or file requests, contact:
SUSD Communications Department
Marisela Felix (520) 545-2086
mariselafelix@susd12.org

Our Logos

To download our logos please select the desired format link above each logo version. Ex. AI | EPS | JPEG | PDF | PNG
All files have a transparent background except JPEG

Logo for Ocotillo Learning Center featuring a howling coyote illustration.

EPS | JPEG | PNG

Logo for Ocotillo Learning Center featuring a howling wolf illustration.

EPS | JPEG | PNG

A cartoon wolf howls next to a large purple letter O with a teal outline.

EPS | JPEG | PNG

Black and White

A stylized cartoon wolf howls at a full moon.

EPS | JPEG | PNG

A stylized illustration of a wolf howling at a full moon.

EPS | JPEG | PNG

Our Fonts

SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.

  • Proxima Nova – used for Headers and Sub-headers
  • Merriweather – used for body copy

Our Colors

In addition to our logo, color is the second most recognizable aspect of our identity. Utilizing these colors appropriately and consistently creates an additional layer of recognition and coherence.

Purple

  • CMYK: 760/90/0/0
  • PMS: PMS 526
  • HEX: #7F3F98

Teal

  • CMYK: 80/10/45/0
  • PMS: PMS 7473
  • HEX: #00A79D